Search Engine Optimization

Search Engine Optimization is the process of getting a website to the higher rankings in the organic or free side of the search engines. SEO is an ongoing process and the results are never instant. However the long term benefits of having your website at the top of Google, Yahoo or MSN are very clear. SEO is a necessary solution for any company planning to utilize the internet to conduct or promote their business.

Research says that over 85% of prospective web customers use search engines to find products and vendors on the Internet. It is also noteworthy that only the top 30 search engines bring in the majority of this traffic. So in the a competitive business scenario it is imperative to have a website that gets listed among the top 20 in major search engines and directories. Third party studies have proven that Search Engines provide better results than most other forms of Web advertising.

	Digital Marketing Systems SEO service includes:
	Keywords Research Using search engine technology we discover which search terms are used most regularly by your prospective customers - the right keywords are critical to the success of your business and our campaign.
	Website Optimization and Re-structure We develop a list of changes required to your website structure . We implement all possible techniques to make your site more appealing to search engine spiders.
	Link Popularity Strategy We develop and implement a plan to get external links to your website from all the right places.
	Website Submission We will periodically submit your website profile to all major search engines and directories on the Internet including world wide search engines: Google, Yahoo, Altavista etc. Our database contains more than 1,000 major search engines and directories around the world.
	Website Ranking Reports We check your website's ranking for all the major search engines and directories, and report to you the improvement of your web position by request .
	Ongoing Management, Monitoring and Review We constantly review your site's progress look for options for improvement.

As 85% of Internet traffic is generated by search engines, submitting your Web site to ALL major Search Engines is the an effective way to promote your web page on the Internet. Surfers actively searching for specific information on their chosen subjects submit keywords to Search Engines in order to locate suitable Web sites to visit.
There are hundreds of directories, spiders and links out there on the Internet . Most search engines are continuously updating their databases both through active 'spidering' throughout the Web or by accepting submissions from Webmasters (that's us). In order to drive traffic to your web-site, your site details need to be submitted regularly to web directories and engines.

Digital Marketing Systems manages your site details. We analyze and optimize your web site to be search engine friendly. We then perform the repetitive but very important task of submitting your site to all the major search engines and directories. This is an added service we can provide  to all of our customers.

" I have had my web site for years"...but, I have had few if any visitors. We are often contacted and asked to take a web site over and get it ranked in the search engines. Well there's a bit more to it than that.

Contact Us for your  search engine listing report. Better yet , contact some of our customers and ask about our SEO track record!

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My friend built my site but I can't get into search engines...Why not ?


Coding...Coding...Coding
1. Is your web site URLs embedded in JavaScript? This is one of the most common reason why your web sites are not indexed by the search engines. If your web site URLs are embedded in JavaScript, most of the search engines will not recognize and index these pages. If you're serious about getting your site to be indexed by the MAJOR search engines as Alta Vista, Lycos, Go Network, Excite, Yahoo and many others, consider changing your web site .

2. If your site was designed just to be "trick or nice looking" which means that it contains only Images, Flash, dynamically delivered "asp" pages, Java, Image maps or images with large file sizes etc, and there is no "spiderable" information on your web pages, your web pages will be ignored by search engines because search engines usually will not index the web sites, which contain no relative information.

3. Many free web-site hosts use various methods of requiring their advertising banners on your web site or give you a sub account. This sometimes causes wrong and/or incomplete indexing of your web-site. Free web-site ? Switch to a pay web hosting provider if you want to get listed.



Does your web site work for you?

Some people put up a web-site, join a bunch of affiliate programs, submit their web-site to the top 800 search engines (mostly submitted by companies who make misleading claims about getting your site into search engines just by submitting to the engines while you pay a one time or monthly fees), and then your web pages just sit there. Their web site has all sorts of products and services. They are selling flowers, kitchen appliances, pet supplies, books, services, etc. What does all these products have in common? NOTHING! When you get on the Internet to sell, you must target your market. Either you are selling to pet lovers or gardeners. You can't do both from the same web-site. Visitors to your site want to spend money. But they will only spend money at a web site that seems focused on a particular subject. Don't be an on-line flea market.

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Trouble Getting Listed?

OK, you built (or paid someone good money to build) a site on the World Wide Web, but is it accomplishing your goals? Getting listed on search engines can be hard to do, most companies have a submission service that automatically submits your web site to all major search engines and helps you with the manual and paid inclusions. But getting a good ranking in response to a relevant query, that is an art that most do not offer in their hosting service because it is very time consuming. Ranking in the search engines is our goal for all our design & web hosting customers.

You probably have heard it before:

Anonymous Quote via Email: "We'll get your company in the first ten results of every search engine every single time, just pay us such and such" You buy in then off you go dreaming of countless hits coming from the results. And then you wait and wait and nothing happens, hey but I paid those guys and they promised me...You had just been taken, count the money you paid them into the lose column of your budget. Because there are no guarantees on the web nowadays that you will ever get top results unless you're IBM or Microsoft.

Beware of "The Caller"
Our customers are found in search engines so "would be" search engine placement companies contact them to sell a service we are already providing. They usually start by saying something like "you have a nice site but, there is something wrong with your web site's code"

Beware of "The E-Mailer "
Let's consider the many Search Engine Optimization Companies that seem to constantly bombard your email with amazing offers, such as guaranteed first placement within the search engines. Ask yourself one question, if their services are as successful as they proclaim it to be, why they are promoting it via email… wouldn't they have all the visitors they need from the search engines. And please, if you are considering employing anyone to promote your website within the search engines, first of all ask them to prove their so called expertise, get them to show you their own website position based upon commonly used search phrases and not some obscure website with obscure and rarely used search phrases.


At Digital Marketing Systems we do our homework and we don't make empty promises, we can not deliver. We are honest and up front with you and let you know the pros and cons in every situation and yes we will get you results. . Every website we design comes with Search Engine Optimization.

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